Effective FREE Advertising

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If you have an online business, you have found that there are
numerous ways to advertise on and off the internet. Some
are more effective than others and some are more costly
than others. This article will deal with one method that is
BOTH free and effective.

I have been ezine publishing for about a year and have found
this promotion method to be one of the most effective ways
of advertising at no cost. I am talking about ad swapping.

Ad swapping is beneficial in many ways.

*Free Advertising- This is the obvious benefit. You get your
ad in quality ezines at no cost.

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*Building Relationships- You connect with other publishers
and form business and sometimes personal relationships,
which is a good way of networking you and your business.
And making new friends is always a plus!!

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*Provide Content for Your Ezine- Many of the ads I get in
return are helpful resources, which I need for my ezine. My ad
swaps are inserted in either my ezine section or my resource
section. Thus, more information and resources for my
readers.

If you are having trouble locating other publishers for ad
swaps, there are many resources for you to use.

Ad Swap Lists:

http://globeclubs.theglobe.com/clubs/adswappers
mailto:Ezine-Ad-Swaps-subscribe@topica.com
mailto:AdSwapsforYou-subscribe@egroups.com
mailto:swap_it-subscribe@listbot.com
mailto:EzineAdSwap-subscribe@topica.com
mailto:ezineadexchange-subscribe@topica.com
mailto:LB-Ad_Swaps-subscribe@egroups.com

Ezine Directories:

http://www.freezineweb.com/ad-swaps1.html
http://209.53.3.96/newsletters/bins/ad_swap.asp
http://www.list-city.com/adexdb.html
http://www.netterweb.com/ezines/
http://www.webheadcentral.com/ezine.html

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When you find an ezine that you would like to do a swap with,
contact the publisher. Tell him/her a little about your ezine,
such as name, content, target audience, and number of
subscribers. I would then ask if he/she would like to view a
sample issue and give a link where he/she can see one.

Explain why you would like to do an ad swap and ask if they
would be interested. If they reply back that they are
interested, you can then work out the details.

There are thousands of quality ezines published on the net
and ad swapping is one of the most effective ways of getting
your ad in numerous ezines. For no cost, you will be getting
your ad out to thousands of subscribers. And of course, you
want to have a well-written ad -- hmm, sounds like an article
to me! Happy swapping and have a successful day!!

About the Author

Terri Seymour owns and operates MyOwnEzine.com
MyOwnEzine.com is a website, ezine and service which
provides the resources, tools, guidance and more to help
you start, publish and promote your own ezine. You can
contact Terri at mailto:ter02@newnorth.net Subscribe
at mailto:subscribe@myownezine.com or visit
http://www.myownezine.com for lots more info.

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